How Performance Marketing Software Helps With Google Ads Optimization
How Performance Marketing Software Helps With Google Ads Optimization
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side monitoring as a means to boost their information collection procedures. While it requires more technical knowledge than regular GTM and may introduce extra expenses, it can cause better precision and even more reliable data
Pixel monitoring utilizes an item of code to sign up conversions on your website. It's easy to set up and much less vulnerable to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on a website, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is a much more safe and secure alternative that aids to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or various other safety actions. This gives more accurate data and a more total photo of individual trips across channels.
Furthermore, this kind of monitoring enables services to track conversions beyond the web site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketers more ownership over the data they send out, and makes it less complicated to follow numerous information regulations. It's likewise a whole lot much less prone to fraudulence, as it's harder for illegal stars to adjust the system by modifying the postback URL.
2. Better control over data.
Server-side monitoring permits organizations to accumulate and enhance data before sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can aid marketing professionals make even more educated advertising decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are put in web site visitors' browsers. These tracking codes are usually obstructed by advertisement blockers, which can result in data collection disturbances and unreliable results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking also permits services to track conversions that take place beyond the website, like telephone call and in-store purchases. This is important given that brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, improving protection and privacy. This is especially vital as different internet browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie information and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.
Additionally, server-side tracking enables you to capture individual data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a tiny piece of code on your web page to collect data from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web browser constraints. This implies that information collected by the website/app is first sent out to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it lowers the scope of information monitoring and provides companies more control over transmission, making it typically extra dependable. Because of this, it's less susceptible to information obstacles triggered by points like a broken link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents ad optimization software the monitoring limitations imposed by internet browsers and advertisement blockers.